Do you own any Magsafe devices? Their Magsafe implementation is like magic and its extremely practical. It (among many other things) has essentially locked me into iPhone ecosystem for good.
Meanwhile AirPower was in announced in 2017 and has still failed to materialize.
I once had a similar solution with the Nexus 5(the last Android phone I bought new before I tried an iPhone and subsequently never looked back). This phone had some sort of magnetic charging system that combined with a third party car mount. Unfortunately the implementation sucked as many times it would fail to begin charging and once in a while some freak accident would happen where it would charge but the phone would get scary burning hot and then overheat. When this happened, the stupid phone starts to throttle and nothing is responsive anymore, not even the damn ability to power down the phone. Real great having to correct this issue when im supposed to be driving the damn car. The Nexus5 was the poster child for all that was wrong with Android.
>Meanwhile AirPower was in announced in 2017 and has still failed to materialize.
Why would this matter to me? I'm pleased with the solutions Apple has already provided. If they can't deliver something then I'm not going to call that particular thing magical but the magsafe in the phones is shipping and it is in fact magical.
Look at all their other efforts to enter areas with a dominant player. People were saying Spotify was doomed when Apple Music launched, yet it has barely has an impact (even though Apple had a massive amount of expertise and industry connections in music). Their social network (Ping) was an instant failure. Hopepod couldn't compete with Echo and Sonos. They tried multiple times to get into video gaming and went nowhere (Pippin, Arcade). iAd was dead in the water when it tried to compete with Google and Facebook. Same with Maps, MobileMe. Heck they are even having trouble with a wireless charging pad, and have basically conceded the market to Qi.
Dominance in one sector rarely extends to an unrelated one regardless of how many billions you throw at the problem.