Pretty sure we'll see it happen this year. But they may be hoping just to avoid it through attrition, by slowing hiring drastically and turning up the heat in performance reviews and goal setting.

I am not there anymore, but I hear perf process has been drastically reformed there. I always hated it, but one thing it did offer was a thorough paper trail and process and gave low performers many opportunities to improve their game. I understand now a lot of the red tape has been cut and the process is more intimate with the manager and their report. This would have been good for me and people I knew, at times, but I can also see it being a good way to just sort of quietly push people out.

My observation was that in many areas, productivity was super crappy during at least the initial stages of COVID. I think many companies suffered from this. There will be long-term fallout from that.

Anyways that single cash cow continues to be a money printing machine. When ad revenues drop significantly many quarters in a row, then you'll know there's trouble brewing.