> As far as HIPAA is concerned health information is pretty much anything associated with a patient and a provider.

Correction:

As far as HIPAA is concerned protected health information is health information associated with a patient and held by covered entities, including providers, insurers, clearing-houses, and business partners acting on behalf of other covered entities.

Particularly, health information “associated with a patient and provider” but held by someone other than a covered entity is not PHI. Particularly, any information you provide about your health and care to anyone who is not your insurer, your health care provider (and online wellness services aren’t health care providers), or a business partner acting on their behalf is not PHI.