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A comment on Meta prohibited from using personal data for advertisement. Parent comment

Re:Meta prohibited from using personal data for advertisement by AuryGlenz on Wednesday January 04, 2023 @12:00PM (#34248137)
I’ve never understood the argument that it’s the individual people’s data. If you go and run an ad on Facebook you’ll see that the targeting is largely stuff individuals have volunteered. It’s their sex, relationship status, what brands they “follow,” etc.

It would be “my” data if Facebook were digging through my phone, looking at all my photos, and offering targeting based on that. It’s their data if I’m effectively telling them “hey, this is who I am.”

Off-site stuff is more wishy-washy and I think an opt-out there makes sense.

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Re:Meta prohibited from using personal data for advertisement by Nextgrid on Wednesday January 04, 2023 @12:40PM (#34248747)
Just because Facebook doesn't offer finer-grained data points to advertisers doesn't mean they don't collect & use them internally. Given their business model, not doing so would be stupid.

I believe they still have a feature called "lookalike audiences" where you can target a certain audience and let FB bring you more of "those" people - "those" being defined by an opaque algorithm fed way more data points that advertisers and even the users themselves are aware of.

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Re:Meta prohibited from using personal data for advertisement by bmitc on Wednesday January 04, 2023 @12:44PM (#34248804)
It’s just not true that they only data they collect is basic profile information.
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