> users who care whether the content is authentic and original and users who don't and every website will now have to cater to both sets depending on their customer demographic.

I doubt it's possible to feed both from the same well, for the same reasons that news sites are split and social media is balkanising; people get upset if you they think you're lying to them.

Now, you can keep them from realizing this to a certain extent, but once you mix fraudulent and non-fraudulent information the people who care about that trust none of it .. and the people who came because they're cult members for the false information will also distrust it.