One of the things I think about is the difference between shame and guilt. I've heard the difference described as shame being about failing other people's standards, while guilt is about failing your own.

I think many companies don't have much in the way of internal standards. As long as the revenue graph goes up and to the right, few will question anything. But they do have PR teams that recognize the brand as valuable. So unfortunately what we have left is shaming them via social media.