I cancelled my Netflix subscription during the trial period because I'd have to install a different OS just to be actually able to watch more than 720p.

If my options are paying for 1080p and getting 720p because the company I'm paying decided to be hostile, or using an "unofficial" streaming site with a wider selection, which limits me to 720p to get me to pay for a premium version, but lets me watch the 720p for free and without hassle... I might put up with 720p but I sure as hell won't pay for it.