After having decided on the laptop to buy in a price comparison website (Tweakers Pricewatch), it showed me that this model was available in two webshops. Price was the same. I clicked the one I had never heard of to learn more about them. It showed a cloudflare captcha right off the bat. Nice store front. I closed the tab and went with the vendor I already knew and trusted anyhow.

Curious what the conversion rate is from "outgoing click registered at $price_comparison_website" to "purchase made" before and after enabling cloudflare or a similar vendor, for those who have such stats available to them.