Google Reader was shut down in 2013.
At that time Facebook was THE hugely dominant social network, with Twitter solidly established, and Instagram rapidly becoming popular.
Google Reader was well past it's prime, most "regular" users had already moved to those platform, outside of the more hardcore Tech circles.
Google Plus was also really struggling,so they probably wanted to push the user base on to their "real" social network.
I think I’m from the generation(s) that expect to spend a lot of time in a browser window instead of hopping between applications triggered by notifications. So the moment I put something into an app, if it’s not situation dependent like Apple Fitness, or team chat for work, it’s just too much friction to make it a habit.
(Reader’s impact was particularly dramatic because a lot of ostensibly separate products like NNW started using it as a backend…)
And, if, as seems at least plausible, over the next year or so Twitter crumbles and decentralised social media (whether in the form of Mastodon et al, blogs or something else) comes back, again, totally contingent! An idiot buying Twitter and breaking it wasn’t some sort of historical inevitability, just a weird high-impact thing that happened.