But I don't think it's sad. The desire to have more for ourselves and our children (why else would they be talking about buying a family home?) is a large part of the reason why living standards keep rising.
If everyone desires to be above average and strives to produce more, earn more, then over time the average will rise. This is good.
It's not "I am a engineer, thus I deserve to have more", it's "I deserve more, what part of my life can I use to say this?".