Companies like Google have even spent huge amounts of time and money on enormous labeled datasets -- JFT-300M or something like that for computer vision tasks, as you might guess, ~300M labeled images. It creates value, but it creates more value for larger models with higher capacity.
And yet people still like to push this idea that we will magically and accidentally build a superintelligence on top of these systems. It's so frustrating how deep into their own koolaid the ML industry is. We don't even know how the brain learns, we don't understand intelligence, there's no valid reason to believe a NN "learns" the same way a human brain learns, and individual human neurons are infinitely more complex and "learning" than even a single layer of a NN.
No, we understand very well how NNs work. Look at PartiallyTyped's comment in this thread. It's a great explanation of the basic concepts behind modern machine learning.
You're quite correct that modern neural networks have nothing to do with how the brain learns or with any kind of superintelligence. And people know this. But these technologies have valuable practical applications. They're good at what they were made to do.
If you have any ideas to do better and aren't idly wealthy, I'd suggest pursuing them. Create a model that's within a percentage point or two of GPT3 on big NLP benchmarks, and fame and fortune will be yours.
[Edit] this of course only applies for domains like NLP or computer vision where neural networks have proven very hard to beat. If you're working on a problem that doesn't need deep learning to achieve adequate performance, don't use them!