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Re:YouTube Cements Its TV Shift with NFL Sunday Ticket $2B a... by sjellen on Thursday December 22, 2022 @10:19AM (#34094157)
In the end, the real winner of streaming was sports leagues.

They were able to continue raise fees on cables companies while being cables top draw. Have their own streaming which they for the most part kept blackout policies. Create bidding wars for scraps to streaming services to help legitimize them.

In the era of "content", sports is the ultimate renewable resource.

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