Re:Pfizer Penalties Since 2000: $10B
by isitmadeofglass on Thursday December 22, 2022 @06:04AM
(#34092153)
> Physicians constantly ask pharma about and explore off label drug prescriptions.
Yes, and in other companies employees go through training when dealing these things to avoid any type of off label advertisement. It’s not “muddy” it’s like claiming lawyers think DUI is muddies waters because there is just so many things to consider. No one in their right mind in the industry would ever think that. And while the terminology is perhaps foreign to people not in the industry, everyone understands that you can’t just go out claiming that paracetamol cures cancer, no mater how good a business case you’ve made for additional sales.
> Pharma can provide the studies and answer limited questions on the topic
Sure and then get fined for off label marketing. The lines aren’t difficult to understand and they are way harsher than you seem to think. Something as behneighen as a rep liking a Facebook post covering a university article saying “paracetamol shows promise as cancer cure” is overstepping the line because the like can be interpreted as off label marketing.
Yes, and in other companies employees go through training when dealing these things to avoid any type of off label advertisement. It’s not “muddy” it’s like claiming lawyers think DUI is muddies waters because there is just so many things to consider. No one in their right mind in the industry would ever think that. And while the terminology is perhaps foreign to people not in the industry, everyone understands that you can’t just go out claiming that paracetamol cures cancer, no mater how good a business case you’ve made for additional sales.
> Pharma can provide the studies and answer limited questions on the topic
Sure and then get fined for off label marketing. The lines aren’t difficult to understand and they are way harsher than you seem to think. Something as behneighen as a rep liking a Facebook post covering a university article saying “paracetamol shows promise as cancer cure” is overstepping the line because the like can be interpreted as off label marketing.