- execution speed: their small team can swiftly add new markets in their platform.

- customer support: their team can be directly contacted on social platforms. ryan salame was once assisting us on our inquiries about their developer api's back then.

- access to capital: sbf's links to alameda gave ftx a smooth runway on their launch. their team's synergy is handpicked by sbf too which let them operate autonomously and effectively.

- consistent branding: the brand is sbf is a trading nerd who did well at alameda and ftx is his new thing. that guy fucked up badly but his track record is commendable before that.

these 4 above are not technical but if you're familiar with startups, you know these 4 directly converts to sales.