Also a lot of "Look at this totally amazing, 100% original, sure to make a gajillion dollars start up I created in 1 minute this morning while brushing my teeth" which leads to a landing page of something that is no where near a "start up", not original and not totally amazing. In 2012, I think "Start up" should join the list of other over-used buzz words that nobody really cares to understand the meaning of but insist on using in every sentence if possible.