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Re:The Cost of Being Poor: Why It Costs So Much to Be Poor i... by postsantum on Wednesday December 21, 2022 @01:57AM (#34077511)
I believe this was a marketing strategy of some boots maker that went viral
Re:The Cost of Being Poor: Why It Costs So Much to Be Poor i... by xlii on Wednesday December 21, 2022 @02:30AM (#34077705)
I was curious and decided to check - there’s Wikipedia page about it. Looks like it Pratchett wasn’t first and took from general wisdom but that specific anecdote was popularized by the book.

https://en.m.wikipedia.org/wiki/Boots_theory