It's virtue signalling. Talk to actual people from indigenous communities, they're probably more concerned about actual problems affecting communities than whether someone says "bury the hatchet". Talk to a blind activist association, they're more likely concerned about the unwalkability of public spaces than the usage of the phrase "blind review".

It's mostly white, mostly affluent people, competing in the political sensitivity olympics, probably without even realising they're harming the very causes they claim to fight for.