Some details here [1]
> Reverse ETL enables companies to move transformed data from their cloud warehouse out into operational business tools, doing the reverse of ETL (which enables companies to ingest data into their data warehouse for transformation and modeling). It’s a new approach to making data actionable and solving the “last mile” problem in analytics by empowering business teams to access—and act on—transformed data directly in the SaaS tools they already use every day.
[1]https://www.moderndatastack.xyz/category/reverse-etl-tools
Re:Post YC Post Mortem
by BillinghamJ on Monday December 19, 2022 @08:06AM
(#34051573)
Reverse ETL is where you take data from your warehouse and load it back to places you might typically use as sources. Eg you might send data from BigQuery to Google Ads, Intercom, your transactional DBs, Google Workspace, etc.
It's not really reporting in the visualisation or "send a PDF to a human" sense
Re:Post YC Post Mortem
by jerrygenser on Monday December 19, 2022 @08:06AM
(#34051574)
Taking data from a database and pushing it into another tool, not just a static report
The described company was into "reverse ETL" so I guess ... report-generation? Taking data from a database and presenting it nicely.
[1]: https://en.wikipedia.org/wiki/Extract,_transform,_load