The search is now also really hideous. Popping open random websites by default instead of files or applications on my own computer that are a better lexical match is incredibly annoying for a company that also makes VS Code, which almost always finds what you want when you type just a few letters of the thing.
And the ads/'recommended' apps are just another source of revenue from advertising. It's really strange to me. Windows isn't a free operating system, it still costs $140 retail for a Home license. But they sure treat their users like it is.
I also find the ads in Windows unnecessary and redundant, considering I already paid for it. What I wonder is if a certain number of people have become so accustomed to seeing ads everywhere that they feel like a system is somehow less "exciting" or "helpful" when they aren't being bombarded with calls to action. This could explain why ads and other constructs like points, achievements etc seem to be getting shoehorned into interfaces that historically didn't need them.
100% agree it is a ploy to drive Bing search.
My point was that with Windows 10 there usually was a toggle for the changes they make to the taskbar. But for some reason, there doesn't appear to be for this one.
(Also, as an ex-Microsoft employee, it's clear to me they only reason they're doing this stuff is to drive more 'organic' search traffic to Bing so they can have better numbers to show advertisers)
It's possible with Windows 11 they simply haven't done the extra effort to make this change toggleable?