I don't know about your friends, but playing Alyx 
    opened my eyes to the level of immersion VR can achieve.

I've had a lot of friends who liked a few VR games like Alyx but never really touched their headsets after that.

My feeling is less "VR stinks" and more "yes, it can be a really nifty gaming controller/display but there's a big gap between 'nifty gaming thing' and Zuckerberg's opium dream of a fulltime VR revolution."

    The other issue is the killer game or app that gets people into VR en-masse.

We've already had a few five star VR games, so I don't think that's sufficient.

Maybe the "killer app" is more of a paradigm or framework. Like how we didn't have killer GUI applications until Xerox/Apple/Microsoft created the environment in which those apps could be created.

But, I don't know. Fundamentally I just don't think people want to strap these things to their heads.