Re:John Carmack Leaves Meta
by adamsb6 on Saturday December 17, 2022 @04:20PM
(#34032354)
That’s another common misperception, that Facebook sells data. They don’t. They sell targeted advertising that uses that data. The advertiser API specifies descriptors for who should see the ads. There’s no facility for accessing private data.
Selling the data itself would be giving away a huge component of what differentiates their product from other advertising platforms. It would be like Coca Cola selling the recipe for Coca Cola.
Re:John Carmack Leaves Meta
by orangecat on Saturday December 17, 2022 @04:47PM
(#34032590)
That's true, but most users aren't going to understand or care about that distinction. And for the concern of targeted ads creepily following them everywhere, it doesn't matter.
Selling the data itself would be giving away a huge component of what differentiates their product from other advertising platforms. It would be like Coca Cola selling the recipe for Coca Cola.