Those are all cold business fact. At the various times, I owned an Archos Jukebox, a series of Palm devices, and a Pebble, so I was paying attention to all of those markets as Apple swept in. I have never owned an Apple device, as I dislike their sealed-box, consumerist nature, and I thought Jobs was a gaping asshole. But despite my personal dislike, I can recognize that there are reasons they are the world's most valuable company (4x Tesla's value): https://companiesmarketcap.com/