Google is promoting Chrome left and right, and most users use at least Google Search, so are constantly exposed to the marketing.

And most computer-savvy people who support less computer-savvy people “helpfully” install Chrome for them, because “everyone knows” it’s the best browser.

On Windows, it also doesn’t help that Edge has the negative image of being associated with Microsoft telemetry, while Google still benefits from its former “don’t be evil” image.