It already has. Tesla is underperforming the S&P 500, as well as their competitors like GM and Ford. It’s on track for its wort year ever. Tesla brand perception has dramatically tanked for 50% of the market since Musk bought Twitter, where he seemingly spends all his time there trolling. People are wondering who the hell is running Tesla since Musk tied himself to Tesla’s branding and image, but now he’s suddenly completely MIA.