I would say both who benefits and who pays is key.

So it is better for me if it is X Corp's stockholders who benefit money wise and I who pay, than some spyware company like Google paying.

The problem is that companies now seem to want to make me pay and still take money from Google et al. Like Samsung's TVs. Or Microsoft becoming like Google in their consumer products.

There probably need to be some regulation in the IoShit space to keep it from eating away all "dumb" spyware free devices.