Re:New Zealand passes legislation banning cigarettes for fut...
by Eisenstein on Tuesday December 13, 2022 @04:11PM
(#33975854)
> Smoking rates declined dramatically when advertising and distribution was constrained.
The tobacco companies agreed to have TV cigarette ads banned because there is no real reason for cigarette preference other than what you started smoking (this is why you see ads that were targeted at youth), and they couldn't not advertise when competing with so many others. They figured that if they were all forced to the same level they would save a lot of money while gaining the benefit of a PR win as well as removal of the mandated 1:1 anti-smoking ads.[1]
You can see the same kind of techniques in play with recycling and fire-retardants in corporations getting together to work to legislate things that people think are pro-public-interest but are really pro-corporate with effects on the public ranging from benign to actively harmful.
The tobacco companies agreed to have TV cigarette ads banned because there is no real reason for cigarette preference other than what you started smoking (this is why you see ads that were targeted at youth), and they couldn't not advertise when competing with so many others. They figured that if they were all forced to the same level they would save a lot of money while gaining the benefit of a PR win as well as removal of the mandated 1:1 anti-smoking ads.[1]
You can see the same kind of techniques in play with recycling and fire-retardants in corporations getting together to work to legislate things that people think are pro-public-interest but are really pro-corporate with effects on the public ranging from benign to actively harmful.
[1] https://www.politico.com/story/2018/04/01/congress-bans-airi...