How can you prove your blogging chops if you don't name stuff?

You see this a lot in academia as well, they absolutely love to name things, and think the teaching and learning of those names is important in some manner.

I usuall call this "meta-programming" or "meta-work". The work you need to do in order to make way for actual work.

Glad to see I'm not the only one baffled by this article. If you've ever developed and maintained software in production, you had to deal with failures. Is just part of the regular software development lifecycle.