There are folks that are genuinely uninterested in social status, and it usually goes along with being uninterested in social relationships. Think of autistic/Asperger's individuals; certain psychopaths & sociopaths; people with schizoid, schizotypal, avoidant, or antisocial personality disorders; et al. No relationships = no status = no need to worry about social status and social signaling.
It's much like how where there's people, there's politics. Where there's social, there's status. Take away the social and you take away both the performance and the status.
But that’s not really relevant. From an individuals perspective there’s a big difference between keeping up with the joneses and focusing on what makes you happy.
Even if it turns out that what makes you happy is actually still correlated to your status and you’re not really a unique snowflake.