The Tesla Model 3/Y range can easily run up above $70k with options now, and the bigger Tesla Model S/X is a six-figures vehicle!
Likewise, gas powered BMWs seem to have disappeared in the $30-40k range and pretty quickly get into the $50k+ range.
I certainly don't know many middle class people with 70k in savings to throw around, either everyone is doing a lot better than they otherwise expose or there's easy money on the table.
I think we'll see price corrections downward for cars over the next 5 years, as interest rates change. I've asked a handful of importers while I try and source a car from Japan, with the Japanese import market being hyper inflated. They've all suggested that during the pandemic, financed purchases were making up the majority of their sales. I imagine that's set to change as interest rates change and loans get harder to acquire.
Let's stick to the truck, though. F-150s are everywhere.
If I head to the Ford Canada website, an F-150 XL (the cheap one) is $39K before you get started. A Platinum brings you up to $87K, and the Limited brings you up to $98K.
The website is definitely NOT including taxes, licensing fees, financing fees, interest, etc.
I couldn't imagine paying that for a work truck. The trades are fairly well payed, but to that extent?
https://www.coxautoinc.com/market-insights/kbb-atp-september...
People love their pickup trucks.