Maybe. It's easy enough to send money to someone using the phone these days, so I'm not sure cashless would lead to gift cards here in Switzerland (or my native Sweden.) But I agree it's not a very fun package to open when it's just a promise to use Twint/Swish to transfer money.

Oh, maybe the real use for gift cards is that the receiver can't haggle. "I know you wanted to give me $200, but how about we make that an even $500 instead?" :)