Ask HN: Do you skip social proof sections in landing pages?

Posted by saliagato on Friday December 09, 2022 @08:18AM
from the ask-hn dept.

I've always wondered if I am the only one who never reads the "social proof" section of landing pages.

Who cares about a carefully selected and biased review of a person I don't even know?

Many startups even put this type of section right after the hero section. I feel like that's wasted space.

( 4 comments | on HN )

Re:Ask HN: Do you skip social proof sections in landing pages? by uberman on Friday December 09, 2022 @08:26AM (#33920963)

I personally put more weight in negative reviews than positive reviews and none in hand picked positive reviews. I take all reviews with a grain of salt, but I find reading what is wrong with a product can sometimes highlight the unspoken things that are good.

[ Parent | on HN ]

Re:Ask HN: Do you skip social proof sections in landing pages? by aww_dang on Friday December 09, 2022 @08:34AM (#33921036)

The team or creator credentials are also a skip for me. If I am on the fence too much fluff is a deal breaker.

Important to note that the average HN user will probably not be the average user of your lander.

[ Parent | on HN ]

Re:Ask HN: Do you skip social proof sections in landing pages? by saliagato on Friday December 09, 2022 @09:38AM (#33921619)

> the average HN user will probably not be the average user of your lander

Why?

[ Parent | on HN ]

Re:Ask HN: Do you skip social proof sections in landing pages? by bcx5k15 on Friday December 09, 2022 @08:48AM (#33921157)

Absolutely.

The only thing I care about is the negative reviews on 3rdparty sites

[ Parent | on HN ]