1. Honestly, I don't think this article is about presenting an audacious new method of bookselling. It's just a clever-if-it-wasn't-so-obvious way of selling his new book. Which is fine, I suppose, but it doesn't make this article especially informative or interesting. Bit of a shame, really.

2. Good point, It's worth noting that many companies that changed how products were bought and sold (e.g. iTunes, Netflix, Steam) did so by offering a product that was better than what the competition offered, not sticking two fingers up at The Man for its own sake.