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Re:Boris, a tradeoff-oriented goal-setting process by rhaway84773 on Wednesday December 07, 2022 @11:36PM (#33904201)
Those could definitely be non goals.

Eg. A company looking to divest certain products or divisions would not be looking to increase revenue. A company looking to improve margins by eliminating low margin or even money losing products may not seek to improve revenue for a certain year.

And the increasing profitability part should be pretty obvious. The vast majority of startups that make it to the HN pages don’t even attempt to make a profit, never mind increasing it.

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