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A comment on Apple introduces end-to-end encryption for backups. Parent comment

Re:Apple introduces end-to-end encryption for backups by dwighttk on Wednesday December 07, 2022 @04:19PM (#33900426)
>we already know by now Apple is positioning itself to become a major player in the advertising space

Do we though?

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Re:Apple introduces end-to-end encryption for backups by heavyset_go on Wednesday December 07, 2022 @06:25PM (#33901848)
> Apple’s VP of advertising platforms Todd Teresi has been asked to bolster annual revenue into 'double digits' from about $4 billion today.

[1] https://www.forbes.com/sites/kateoflahertyuk/2022/08/15/appl...

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Re:Apple introduces end-to-end encryption for backups by adra on Wednesday December 07, 2022 @04:33PM (#33900593)
Subjective and rhetorical, but yes lots of people think there's too much money on the table to just eschew ads in their products. Let's be honest, Apple has a captive market, and their largest real issue is that they make too much money and can't find anything to spend it on.
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Re:Apple introduces end-to-end encryption for backups by dwighttk on Wednesday December 07, 2022 @04:50PM (#33900797)
I’ll give you “lots of people think…” but not “we already know…”

And “ads in their products” but not “a major player in the advertising space”

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