Architects certainly realise that a building is more than just a job but they also get pulled along in the strife for change for change's sake since any architect who just repeats or refines whatever has been done before is unlikely to find him- or herself chosen by the top agencies.

Have a look at where architects live and compare it to what they design. You'll find that many if not most - architects or otherwise - prefer to live in classical buildings which in nothing resemble the concrete-glass-steel(-wood) style of modern architecture. There are exceptions but they are in the minority, at least among the architects I know.