I would completely disagree. "Rich enough" is mostly meaningless, there are a 1000 different subsystems running under this that make a slight deviation in a product increase in price massively. From laws and regulations on consumer products and housing rules, to what gets shipped overseas in massive container ships.
Go by a 'decent' wooden end table, it may cost you around $1000. Now go have a custom end table made to your specifications. Do not be surprised if it costs you an order of magnitude more and takes a year for an artisan to produce.
Modern costs are low because of mass production. When you can create 5 grey SKUs that cover 98% of the market and mass produce thousands to millions of them all of a sudden looking at producing a 'weird red' SKU is going to eat into your profits considerably unless you can recoup that by charging a much higher cost for that product.
Honestly I meant to say dresser as they commonly start at $1kish for a decent one, but end table still works.