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A comment on Ask HN: Books on Sales?.
-Crossing the Chasm
-Web Copy That Sells
-Yes!: 50 Scientifically Proven Ways to Be Persuasive
-Three Steps to Yes: The Gentle Art of Getting Your Way
-Getting to Yes: Negotiating Agreement Without Giving In
-Solution Selling: Creating Buyers in Difficult Selling Markets
-Copy Hackers (I've read these and they are very good)
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-Crossing the Chasm
-Web Copy That Sells
-Yes!: 50 Scientifically Proven Ways to Be Persuasive
-Three Steps to Yes: The Gentle Art of Getting Your Way
-Getting to Yes: Negotiating Agreement Without Giving In
-Solution Selling: Creating Buyers in Difficult Selling Markets
-Copy Hackers (I've read these and they are very good)