Facts will be the new gold. If the AI is just sucking up content then someone has to write the OG “x celebrity died” or “Trump wins election” etc in the first place. Google could see who first reports facts and genuine analysis.

Obviously you would need a way to verify trustworthyness. Search might become a lot more curated and require people to think. Maybe Google will employ a million researchers and have to spend all it’s money defending search instead of all the other stuff.

Give a bunch of facts you will then have “write this story with these facts in a left-leaning irreverent but caring voice” etc. for various personas. Newspapers with opposing views might merge into one corporation!