I think you will see more of a focus on the creator's individual personality, livestreams, etc. and a shift away from anonymous, generic sources of information. Individuals will become authority sources rather than search engines; e.g. "I listen to Joe's podcast daily and trust his recommendations on products," rather than "I am going to type what I need in Google and then look at the results in order to make a decision." It will be a long, long time until AI can convincingly generate the quirkiness and unpredictability of a person doing a livestream video.

This seems bizarre and futuristic, but in a way, it's actually just a return to pre-technological social norms, except with the benefit of broadcasting to a wider audience.