It would be nice, I think, if people who are shown ads could add tags to the adds for the type of product/service the ad is for, or other aspects of the ad (e.g. “this ad is horny”), and indicate classes of ads which they claim they would not be interested in, which, hopefully, advertisers would prefer to show ads for their products to people who would be potentially receptive.
For example, I do not watch horror movies, and I don’t think this will ever change. I find video ads for horror movies a little stressful (not like, in a way that is an actual problem for me, just unpleasant), and I think it would be to the advertiser’s benefit and my own for their ads to be shown to someone else instead of me.
Similarly with ads for fashion, or at the very least for women’s fashion. I can imagine the possibility that there could be some kind of clothing item where I’d be interested in buying due to an ad, though probably not anything advertised using the word “fashion”.
If ads are supposed to have the benefit of introducing potential consumers to goods/services that they might be interested in buying, why don’t they allow users to provide more information about what they aren’t interested in? It seems like it would be beneficial to all parties.
This exists already (at least to some extent): https://support.google.com/My-Ad-Center-Help/answer/12155451...
The other section about interests and brands, uh, well they seem to just not work for me? Like it keeps saying “we will populate this section once you’ve been shown more brands/ads”. I don’t have an ad blocker installed. This is both on my phone and on my laptop, and is the case for all my google accounts?
I know it at least used to have an “interests” section that I could update, but that didn’t really solve my problem either.
The reason I specified a viewer-tagged system is because it would, I would think, avoid the problem of [the categories that one can mark oneself as dis/interested in] being largely useless?
Yes, in 2022. I have ad fatigue. PTSD, even, from the onslaught and effort to avoid them.
But I recall a time when I enjoyed ads and actually looked forward to them and paid good money for magazines, and to a lesser degree TV, full of ads that somehow seemed informative and civilized and entertaining. Byte Magazine, The Computer Shopper (all ads! yet I paid for it!), Car & Driver, Popular Mechanics, Bicycling, you name it. I don't think this is nostalgia; I was informed and entertained. Never again, I suppose...
Look at Dollar Shave Club. A tiny little company that was able to get to an insane valuation chipping away at the consumer mega corps because of targeted advertising and some good ads. I've heard that small consumer packaged goods vendors are having a tough time now that Facebook got their tracking shutdown. The only people who can effectively market mass market stuff like that now are the megacorps like Unilever and Proctor and Gamble who can do multi-million dollar poorly targeted campaigns.