It exposed that the public was being misled by powerful communications company. One that deemed itself influential enough to politics as to introduce rafts of policies and tools to remain fair and factual.

The scandal is that these very same policies and tools were being lent to the rich and powerful to distort the publics perception. The very thing Twitter wanted us to trust it was not doing, was exactly what it was doing.

It raises important questions on ethics and no amount of “we already know” makes this ethical.