Tailgate: Ad banners as interactive flash apps; purchase w/o clickthrough

Re:Tailgate: Ad banners as interactive flash apps; purchase ... by mm on Thursday July 12, 2007 @10:44AM (#33837)

I'm skeptical that the casual shopper would buy directly from a remote banner without clicking through and checking if the online store is legit,

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Re:Tailgate: Ad banners as interactive flash apps; purchase ... by migpwr on Thursday July 12, 2007 @01:04PM (#33863)

I agree with you, I think the only way that they might be able to get someone to buy through a banner would be if there was some direct tie to the to the page. The page content would have to say something like "you can buy the item we reviewed through this banner, the vendor is reliable".

I think it's still a bit of a stretch...

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