It wasn't – certainly not to the extent that he's destroyed it.

Twitter had profitable years but it wasn't really profitable...

And him firing a bunch of people wasn't why companies stopped paying him (why would they care?), it was every other thing he did with the platform.

I think there's a huge chasm between "management can't stop overspending beyond their decently high revenue" and "management is actively scaring away their revenue generators". I guess technically the former is "broken" but it's not broken in the same way the latter is.

I mean musky boi did show up that being the case. But it's not the firings that directly caused that, it's musk's starting to make sweeping changes from the get go and ones that drove the ad money away.

Twitter brought in $5bil in revenue in 2021. That doesn't sound broken. Whether they spent that money efficiently, and whether they could avoid FTC fines, is a different issue.

> That was broken when he bought it.

You know what, you're kinda right, he did load up Twitter with an interest burden of $1bil/year when he completed the purchase. And then he scared off all the advertisers. So sure, he broke it when he bought it.