When I was a coder in my 20s, one of my co-workers came back from some conference with a glossy flyer for a new game company startup. It had a lineup of people in various costumes: cowboy, astronaut, soldier. It said something like, "We're looking for superstar developers to create the next level in gaming. If that's you, come join us."

I sure wish I had paid more attention to that flyer for the fledgling Electronic Arts :-)