The interesting thing that I have found happening is that I just don't listen to music/podcasts on my iPhone much anymore. I don't at all when I am out anymore, and I only do at home when I can have it on speaker. I guess Bluetooth'd to my car once in a while. That's about it. I wonder if/assume that the profits from Air Pods bought by everyone else makes up for the loss in music purchase from people like me? I dunno...