Apple has shareholders. It is eternally bound by the idiotic rules of capitalism, which demand higher returns every year. Principles will not matter until we force the system itself to change.

I recently read an interesting book that's picking up traction among managerial types, called "The Infinite Game" by Sinek

One of the main points is about this view that "companies must always make more short-term profit at any cost". Sinek says this is just a mind-virus that took hold after Milton Friedman started pushing it, and not only is it not actually true in any legal sense, it's a toxic philosophy that eats away at companies and slowly destroys them. He outlines how it's a big part of why Microsoft keeps losing out to Apple again and again.

(Another point it goes on about is how much more productive your workers are if you treat them like human beings)

So hopefully this book will keep getting more and more traction, and eventually we might not live in a toxic corporate dystopian hellscape