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Re:Apple responds to "I'm a PC" by jimbokun on Monday October 20, 2008 @12:25PM (#338003)
"If Apple can't market it's products on their own features"

I might be able to accept this technique if I could see any evidence of Microsoft actually advertising their features.

What the heck is "I'm a PC" advertising? Can you point out the features highlighted in those commercials? What about the "Wow." commercials before that? I'm trying to remember the last Microsoft commercial I saw that actually advertised a feature of its products.

The iPhone ads are almost entirely about features, and brilliantly done. As others have pointed out, many of the "I'm a Mac/PC" ads have highlighted differences between Macs and PCs. I don't see how Microsoft has any standing when it comes to complaining about advertising based on actual product features.

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