Re:Mixpanel adds retention analytics
by DanielRibeiro on Thursday December 22, 2011 @03:03AM
(#3380831)
Yeah, getting people to use cohort[1] is really hard unfortunately. Which is really sad because, as Shopify[2] pointed out recently, without it you can't really answer basic questions, such as: "is retention going up or down?", or even "is our work having any affect on our retention?".
[1] http://techcrunch.com/2011/09/23/kissmetrics-helps-you-hone-...
[2] http://www.shopify.com/technology/4018382-defining-churn-rat...
But how many ways can you really present something like that in a pleasing manner.
I assume they work almost the same. I'm on the Mixpanel side of things so would be interested in hearing how Kiss is in comparison. Anyone use both?