In this instance, they ruined the perception of a technology, where at this time we could have compelling media exploring the shift in narrative when the viewer is integrated into the media itself. That's media of a form never seen before, and it has society positive applications. Education at many levels is just one positive use, and for autistic children it can be a critical entry means. When actor replacement is applied to x-rated media you get a lawsuit engine, and despised by larger society.