> the cultivars used are specifically chosen for yield and hardiness in transport and storage.

This is the core of the problem, and it's obviously not the Netherlands exclusively, it's a feature of modern agribusiness.

We've spend decades mostly optimizing for things that are not taste and nutrition, and it worked - at the expense of those things.

A lot of this is on consumers of course. Voting with your wallets for bland but uniform-and-pretty has a knock on effect.